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A social marketplace for organic food that directly connects organic food producers to nearby consumers who want to find certified organic food.

As a community-driven marketplace based on trust and reputation and as a knowledge sharing platform, OrganicNet revolutionizes the organic food movement.

Market

Global organic food market is expected to witness remarkable growth and is projected to register a CAGR of over 16% during 2015 - 2020.

The growth can be attributed to growing health concerns among consumers and increasing awareness with regard to health benefits of organic food.

Target customers

Local Farmer

Organic food producers

A small to medium-sized family-owned businesses who made a commitment to farm organically.

Target Customer Consumer

Organic food consumers

Health conscious people of all ages who know the benefits of organic products and want to consume organic or locally produced food.

Target Customer CB

Organic certification bodies

All approved certification bodies for organic food that inspect and certify products on the basis of the regulations applicable in the market.

Problem

1Supply chain with inherently huge inefficiencies and industrialization in the food industry

2Food lost taste and community, damages our health, and causes environmental issues

3About 75% of the world’s natural resources are used to cultivate unsustainable agriculture, feeding only 25% of the world’s population

Local Farmer Problem of organic food producers
  • Access to Market Difficult to find the market for their goods
  • Marketing No means or knowledge to market themselves and no direct-to-consumer marketing opportunity
  • Education & know-how Lack of information and know-how for improving the production and business
  • Pricing Pricing determined by the large supermarkets and stores
  • Profitability Lack of investment opportunities and networking for business expansion
Target Customer Consumer Problem of organic food consumers
  • Research shows that consumers prefer organically produced food because of their concerns regarding health, the environment, and animal welfare, and they show a willingness to pay the price premiums established in the marketplace.
  • Very low availability Hard to find organic or natural food on the market
  • Low organic food supply Stores and supermarkets don’t carry many options
  • Price Low food supply sets the high price and consumers mostly find massively overpriced organic products
  • Trust Lack of trust in the quality of food and food provenance and inability to confirm whether the food is truly organic

Solution

Organic food market is growing rapidly and expanding while organic food industry is an opportunity for growth in both revenue and jobs.

Trends
  • Increase in the numbers of producers and consumers worldwide
  • Increase in organic food supply and demand
  • Increase in online grocery shopping
  • Growth of e-commerce services in the food industry
  • Increase in the number of health conscious consumers
Opportunity
  • Consumers prefer to buy directly from producers
  • Consumers doubt the food provenance
  • Producers see the highest revenue when communicate directly with consumers
  • Producers lack channels for effective direct-to-consumer marketing
  • Alternative online solutions don’t connect consumers directly to producers
  • Consumers seek more educational resources and information (want to learn more about organic food)
OrganicNet positioning
  • A fully functional, multilingual, fully-scalable globally and across multiple platforms
  • Cutting-edge technology and good UX
  • Disruptive and comprehensive solution
  • Offers direct communication between producers and buyers
  • Users have full control over their activities
  • Knowledge sharing and a merit system of rating users
  • Team experienced in scaling-up startups
  • Knowledgeable and highly-skilled team

Business model

Membership

Tiered membership fee for producers and certification bodies

Provision

Provision fee of every order for premium producers

Promotion

A fee for product promotion on the products list

Our team

OrganicNet Team

Know-how and experience

We’ve built dozens of similar platforms in other sectors. One of them reached over 1 million users in just one year and raised $18m in funding!

We are a digital agency working in this space for the last 7-8 years with very strong expertise and understanding of social platforms and we believe our implementation is going to be far superior to anything else out there.

We are capable of disrupting the market.

The team is top class, real believers and we have 100% commitment from everyone. The company is not incorporated yet.

Status

Raised

We have received €133,215 funding from the European Union Seventh Framework Programme (FP7/2007-2013) within FInish accelerator under grant agreement n° 632857.

Finish Logo EU Logo

Launch

We have launched OrganicNet on 14th April 2016 in Serbia and received extremely positive response from users, rich media coverage and the award for the best e-commerce and e-business solution in 2016 in Serbia.

We are now looking for an investment for global market penetration and further development.

Request a pitch deck and business plan

or send us a message on info@organicnet.co

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