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The team

Boban Tanovic


Boban Tanovic is an entrepreneur with over 20 years of experience in digital and web projects. He worked in a number of top UK companies: Centrica, AA, O2, Grey Global and Camelot. He started his career in 1994 as a Research Associate at the University of Manchester and University of Liverpool where he was authoring and developing educational software for the UK undergraduate and postgraduate students. In 2005 Boban founded Eton Digital in UK and Serbia, a digital agency that builds complex social networks and enterprise web and mobile applications. Boban is also a CEO of Swiss software company TallyFox Social Technologies AG and a founder of OrganicNet, a social marketplace for organic food.

Boban holds a Master’s degree in Engineering from London Metropolitan University.

Stanislava Stojanovic Novoselac

Product Director & Designer

Stanislava Stojanović Novoselac is a Digital Product Designer with over 7 years of design experience. Stanislava is a product director of OrganicNet, a social marketplace for organic food and a creative director in Eton Digital, responsible for digital products conceptualization, user experience, prototyping, information flow, visual appearance, and business strategy. Stanislava develops detailed design specifications for production and oversees the business process - from an idea to the end product. Stanislava is a co-founder of DaFED Association, a nonprofit devoted to networking and organizing educational events for IT community. She is also one of the organizers of Startup Weekend, a global 54-hour event for startup enthusiasts to come together and share ideas, form teams, build products and launch startups. She has a Master’s Degree in Graphic Engineering and Design.

Vladimir Mladenovic

CTO & Backend developer

Vladimir Mladenović is a programer with over 10 years of experience. For the last 3 years he has been working on developing social networks and e-commerce applications and has a rich portfolio showcasing success stories. Vlada is CTO and the lead programmer on OrganicNet. Vladimir has a Bachelor degree in Computer Science and Informatics from the Faculty of Electronic Engineering in Nis.

Ivan Mladenovic

Backend developer

Ivan Mladenović is a senior Software Engineer with over 10 years of experience in developing web applications. Ivan has a proven track record of using good engineering practice to produce software for new, innovative and profitable products and solutions with a focus on social marketplaces and eCommerce development. Ivan holds a Master’s degree in Information Systems and Technologies from the Faculty of Organizational Sciences.

Stevan Slavnic

Quality Assurance Engineer

Stevan Slavnić is a Web Developer with over 2 years of experience in web design concepts. Stevan is responsible for overseeing the entire development process (control and review the source code, program testing, integration of software and release management process), which includes software testing, from start to finish, working closely with all departments to make sure the software project is both on time and budget. Stevan has a Master’s degree in History from the Faculty of Philosophy, The University of Novi Sad.

Boris Cuk

Frontend developer

Boris Ćuk is a Front End Developer with over 5 years of experience working with different technologies. In Eton Digital, he’s responsible for developing functional and appealing web and mobile applications based on usability, providing website maintenance and enhancements and assisting with coding and troubleshooting. Boris has a degree in Web Development obtained from The Higher Education Technical School of Professional Studies in Novi Sad.

Branislava Milosavljevic

Digital Media Manager & Content writer

Branislava Milosavljević is a Digital Media Manager with over 6 years of experience in content and social media marketing. She is a copywriter and content writer responsible for overseeing the development, production, and review of a site's content, from videos to blog posts. Her work in OrganicNet includes creating marketing strategies and content writing. She has a Bachelor degree in Arabic Language and Literature from the Faculty of Philology, The University of Belgrade.

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