Advice on how to take high quality product photographs
What is the first thing that gets your attention?
We are visual creatures. In most situations visual content will draw our attention and allure us to buy a new product. Thus, you should capture photos that portray your product truthfully and have an informative description to accompany those photos.
But do you need an expensive and professional equipment to capture a good photo?
If you have it, it’s an advantage, however, today you can manage to create the perfect ambient for photographing and make good photographies even without the professional equipment.
Here are a few tips and tricks.
Capture product photos with natural light
Don’t miss the opportunity to photograph your products using soft natural lighting, as natural light works best for any type of photo. The best time is either early in the morning or in the early afternoon.
Another good option is to shoot using natural indoor light. Place your product near the biggest north-facing window or a white wall, which is a natural light reflector.
Avoid shooting in direct sunlight.
Put focus on the product
For the best result, place the product to be the center of attention. However, this doesn't mean that the product needs to be in the center of the photo, but rather you should place and move the product to get a more dynamic composition.
Take photos from a lot of different angles
Shoot many photos and take many different angles, and then choose the best one. With today’s modern digital cameras and mobile phones, you can experiment a lot without spending a dime.
Serve the food
Choose backgrounds carefully so they don’t draw the attention from your product. Pick a simple, plain background or tablecloth. Food photography is specific, but certainly gives many opportunity to be creative.
Think about the best background and settings for your product - is it a table, bowls, plates, or something else? Can you prepare the food and make it more tempting and alluring?
When choosing the background (cloths and materials), opt for a simple, plain and unobtrusive, so the viewer's attention can stay on the product. Instead of gaudy and vibrant colors, pick colors pleasant to the eye. Avoid multicolor backgrounds or similar shades that can hide the color of your product.
Show product in its natural environment
Each product has its natural environment that is the best surrounding for capturing beautiful photos.
What environment or surroundings can you associate with food, kitchen perhaps? Or is it the place where the food is produced?
Let’s compare these two photos, which one do you like better? Which product would you say is captured in its natural environment?
Although both products are nicely presented, you will certainly agree that the second one is better, more attractive and eye-catching.
When it comes to food photography, you can be very creative and capture high quality photos to show the buyer where the food is produced and how.
Be guided by the thought of presenting the food in its natural environment.
How can you create your photo studio?
You can create a photo studio using a table or dresser, a single sheet of paper and the digital camera. Besides paper, you can use tablecloths and different fabric, but make sure the material isn’t wrinkled.
You can turn any room into a photography studio so don’t let your lack of equipment hinder you from capturing high quality images.